Work / Portfolio
I’m resisting the urge to write 80,000 words about my long, bizarre professional journey. Instead, this is a quick and dirty list of deliverables and things to watch that exist primarily to prove I can actually get things done that are useful and kind of cool. Basically, my response to “pictures or GTFO”.
Apologies if any videos/links go away, as a number of them are owned/controlled by former employers.
Gooten Etsy Launch
Gooten is an automated manufacturing and fulfillment system for online stores — basically when you get orders from customers, Gooten automatically gets the product made and shipped directly to its destination.
In 2019 (shortly after I started), we launched a new Etsy integration, so people could sell on Etsy and have orders fulfilled by us, automatically. This is a video I made to show how it works, and why it’s cool.
I did everything here myself; animations in Keynote, voiceovers and music in Logic, and final editing in Final Cut.
FiscalNote Issues Management Launch
In 2018, FiscalNote went through a pretty major positioning shift lead largely by me and the Marketing team I ran at the time, and our Product group. Basically, the idea was to break out of a very narrow legislative tracking space (aka, “what laws might be passed”), and into a broader “what is going on in the world that can affect me” space that’s both more useful, and more valuable.
This was a very cool full-team project, with a lot of assets. This video is another all-me thing, although I used static assets from our awesome designers.
FiscalNote also went through a whole brand overhaul, with an all new visual brand to go with our new CMS and the product pivot mentioned above. Oh yeah, we also bought CQ Roll Call. It was a busy year.
Anyways, we worked with one of my favorite firms, Viget, and they did this great case study video on us. I’m in here a couple times in the background, probably worrying about the budget.
I wrote a bunch of copy for the site, but for the most part I spent my time running around making lots of feedback documents and getting stuff out of the way for our team. Fun project, though.
Prior to all of that, and before I was running the entire marketing team, my biggest contribution was straight up product marketing. I worked with a local, DC-based video production firm to build some extremely nice looking promotional videos about what our software was, and what it did.
This is the flashiest public-facing “GRM” work I did (cool concept, right??), but there was tons of behind the scenes enablement work. My favorite part was being in the room for all the employee interviews (these are some of my favorite coworkers ever) and coaching/leading everyone into answering questions the right way.
Contactually Product Intro
I started at Contactually (now owned by Compass) as a content marketing lead in 2014, but once everyone realized what product marketing was, I switched to doing that full-time.
Contactually was the first company I worked at that had a really large number of users, and had a traditional try-before-you-buy, “convert to paid” kind of funnel. That meant in-app stuff and onboarding was huge, because we basically sold through the user experience.
This was my attempt to get people excited after they created an account. It’s another giant Keynote adventure, 100% done by me.
Efficiency Exchange Pitch
Efficiency Exchange was a company started by my wife that I helped out with in my spare time (we had spare time before kids) before we raised enough money for me to join full-time. This is an animated “pitch deck” when we made our last big crack at raising serious capital.
We couldn’t pull it off, but the EEx adventure in general was pretty amazing and very rewarding — but to this day we’re all a little disappointed we weren’t really able to build what we thought (still think?) was so promising.
I did all this magic in Keynote, with some amazing static assets from a freelance designer.
I cut my teeth on product marketing at the now defunct Bamboo Solutions, an amazing little software company I joined at 25 back in 2008. I got a little pigeonholed as “the AV guy” because I could do multimedia work and a little bit of development. Eventually people figured out I wasn’t just building stuff, but was actually coming up with a lot of the ideas, and I had a great run working with a lot of crazy little enterprise software widgets.
This touchscreen was for a trade show; it was kind of nuts and I honestly can’t believe, almost 15 years later, that I learned how to do all of this in Flash in a couple weeks (while extremely sick!).